Tips To Write Bulk SMS Marketing Content

Tips To Write Bulk SMS Marketing Content

The Bulk SMS marketing is the one the largest online market on the internet as well as the offline market. We are familiar with the advantages of Bulk SMS marketing. SMS marketing delivers impressive response rates. Every time you send Bulk SMS, almost 98% of people check your SMS. Bulk SMS provider gets more benefits when their customers are attracted to their services. And how this is possible? With the attractive content of SMS, it is possible to engage customers. For this, you need to create your content relevantly and engaging. Because content is the only thing in the SMS that can either make new customers or can depart you existing customers from your connections. It is actually difficult to ask people to take time from a busy schedule to read your message. Bulk SMS service is generally used for promotional and informational purposes. That is used as Promotional Bulk SMS and Transactional Bulk SMS respectively.

Here are some useful tips that can help you covey engaging message: 

Golden tricks of Bulk SMS:

Write short content: In Bulk SMS, the content of the message plays a vital role. That completely explains your services and information to customers. Bulk SMS contains 160 characters in one message. So you do not have too much space for texting extra stuff.

So why short content? “Suppose you are a customer and you get a long message from a company that provides clothes at a very good price but the message is very lengthy and explaining various things about the company. How would you react? Obviously, you won’t read the whole message and can get irritated very soon.” Similarly, customers react to every SMS. Try to write short and simple messages so customers can easily read your message and can know easily what your service is about.

Put Customer’s benefits in SMS: This is very important for every customer that what the benefits are if they will purchase your services. With the 160 characters message every recipient want to see what’s in it for me’. Try to use attention-grabbing sentences in your message so that your customer can easily find what you have for them.

For example, if you are selling clothes to customers and providing the offer of buy 2 and get 1 free. Then you should mention that you are providing your offer to your customers. So that they can easily know that they are getting something for themselves.

Use professional language: Use professional language: The language is the base of every message. A single SMS having professional language can engage every customer towards your services. Never try to spam your clients if you want to build a meaningful relationship with them. Opposite of Email marketing, SMS marketing is precise and short that adds value to the reader’s life. Never uses any type of abbreviations such as ‘gr8’ or ‘LOL’. These abbreviations can come across the spam message. Always try to use simple, professional and attractive language. That will help your customer to understand your brand easily. Add the Call to action at the end of the message.

Point to point description: Bulk SMS is short that contains 160 characters in 1 SMS credit. So it is very important to write point to point description in each SMS. It also helps the customer to get the main goal of the SMS. Point to Point descriptions are always attractive that explains the clear message and do not confuse any customer.

Also, specify your introduction in short to customers that who you are, from where you are and what you are offering them. Otherwise, the customer will not be able to know which company or brand you are and they can easily ignore your message. Create the urgency sense by explaining that your offer will end soon such as ‘offer ends Monday’.

Specify your message:  As much as your message will be customized for a specific customer or group, the message will be more convenient. Try to create a personal touch with the customer by using the recipient’s name in your message; this will surely engage the customer towards your service.

Send relevant messages to your specified customers who can find benefits from your message. Sending SMS to the customer who has no relation with your service will waste your time and money. So try to send a specific message to the specified group to make them feel valued.

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